Sponsorship: It's Not Who You Know, But Who Knows You

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Photo courtesy of Murdo

We all know how important mentoring is to career success. Yet having a sponsor is even more critical to advancement in the workplace. What exactly is a sponsor? And how do they differ from mentors?

According to Catalyst research, a mentor is usually someone outside your current organisation who provides career direction and advice, helps to identify opportunities, and offers feedback and support.

A sponsor is an ally in your current company who will advocate for you at the decision-making table when it comes to staffing large, highly visible projects, promotions, and who has the power to effect change. The more senior your sponsor, the quicker you will advance...

To read the full article by Allyson Zimmermann, visit The Guardian.

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